Why we don’t quote a single number up front
Two identical-looking apartments in Mijas can earn meaningfully different annual rental income with the same management. The biggest variables are presentation (photography, listing copy, furnishing), pricing strategy across the year, exact location within the area, and whether the property suits short-stays, longer stays, or a mix. We don’t publish averages because averages mislead more often than they help — an average obscures whether your specific property is closer to the top or bottom of the range.
What we do is give you a written estimate — specific to your property, your area, your bedroom count and your situation — within 24 hours of you asking. Real comparables, real seasonal patterns, and an honest opinion about whether we’d take it on.
The Mijas seasonality pattern
Mijas is a year-round rental market — across our wider portfolio occupancy averages around 80% through the calendar — even though each sub-market draws a different seasonal guest mix. Mijas Costa runs on summer family weeks and winter long-stay retirees. Mijas Pueblo runs on cultural travellers across spring, summer and autumn. The Golf valley runs on golf groups October through May and family stays July and August. Las Lagunas runs on long-stay European retirees through winter. Same year-round occupancy, four distinct guest profiles.
What drives income, in order
- Location specifics inside your area. Two streets can mean a measurable per-night difference.
- Property type and floor plan. Sea view vs interior, ground-floor vs penthouse, terrace vs no terrace.
- Presentation. Professional photography and proper listing copy lift annual yield more than most owners realise.
- Pricing strategy across the year. Static pricing leaves money on the table; dynamic pricing tied to local demand data captures it.
- Channel mix. Airbnb, Booking.com, VRBO and direct each have different guest economics.
- Operating standards. Same-day maintenance responses, multilingual support, in-person check-in — these turn one-time guests into repeat guests, and repeat guests are the quietest proof a listing is working.
Mijas property types that perform well
Beachfront 2-bed pool-complex apartments in La Cala or Riviera del Sol; character village apartments in Mijas Pueblo for the cultural traveller; pool-complex apartments backing onto fairways in the Golf valley; family villas with private pools across all three sub-markets. The unusual category that performs well: Las Lagunas long-let apartments to Northern European retirees through the winter, residential rather than holiday-let in operating model.
Who actually rents in Mijas
Sub-market specific. Coast: families on school holidays, repeat Northern European visitors. Pueblo: cultural travellers, photographers, longer-stay design-aware couples. Golf: pairs and fours of golfers, spa-and-couples short stays, executive groups. Las Lagunas: long-stay retirees from Scandinavia, Netherlands, UK and Germany.
What you’ll get at the discovery call
Verified income ranges for comparable Mijas properties in your area — real numbers, real dates, no glossy averages. A walk-through of what we’d change to lift the number on your specific property. An honest opinion about whether your property is the right fit for our approach. Costs quoted up front. The written estimate is free; there’s no commitment until you’re ready.