Why we don’t quote a single number up front
Two identical-looking apartments in Mijas can earn meaningfully different annual rental income with the same management. The biggest variables are presentation (photography, listing copy, furnishing), pricing strategy across the year, exact location within the area, and whether the property suits short-stays, longer stays, or a mix. We don’t publish averages because averages mislead more often than they help; an average obscures whether your specific property is closer to the top or bottom of the range.
What we do is give you a written estimate (specific to your property, your area, your bedroom count and your situation) within 24 hours of you asking. Real comparables, real seasonal patterns, and an honest opinion about whether we’d take it on.
Before comparing managers on fee alone, it is worth seeing what you would actually keep. A lower commission with a key-box often leaves an owner with less than a higher fee and in-person management.
The Mijas seasonality pattern
Mijas runs year-round. Across our wider portfolio demand holds steady through the calendar, even though each sub-market draws a different seasonal guest mix.
- La Cala and Mijas Costa. Summer family weeks give way to Northern European long-stays from November through March.
- Mijas Pueblo. Cultural travellers across spring, summer and autumn; a temperate hill climate that softens August.
- Mijas Golf valley. Resort-golf groups and spa-and-couples from October to May, then family stays through July and August.
- Las Lagunas. A residential-belt calendar that pairs with long-let retirees rather than short-let holidaymakers.
What drives income, in order
Six variables account for most of the gap between comparable Mijas properties on the same management contract.
- Location specifics inside your area. Two streets in La Cala can mean a measurable per-night difference; the same holds for a lane in the pueblo.
- Property type and floor plan. Sea view vs interior on El Faro, ground-floor vs penthouse on the paseo, terrace vs no terrace above the pueblo.
- Presentation. Professional photography and proper listing copy lift annual yield more than most owners realise.
- Pricing strategy across the year. Static pricing leaves money on the table; dynamic pricing tied to local demand data captures it.
- Channel mix. Airbnb, Booking.com, VRBO and direct each have different guest economics.
- Operating standards. Same-day maintenance, multilingual support, in-person check-in. Repeat guests are the quietest proof a listing is working.
Mijas property types that perform well
Beachfront two-bed pool-complex apartments in La Cala and Riviera del Sol. Character village apartments in Mijas Pueblo for the cultural traveller. Pool-complex apartments backing onto fairways in the Mijas Golf and La Cala Golf valleys. Family villas with private pools across all three sub-markets. The unusual category that performs well: Las Lagunas long-let apartments to Northern European retirees through the winter, residential rather than holiday-let in operating model.
Who actually rents in Mijas
Sub-market specific. Coast: families on school holidays, repeat Northern European visitors. Pueblo: cultural travellers, photographers, longer-stay design-aware couples. Golf: pairs and fours of golfers, spa-and-couples short stays, executive groups. Las Lagunas: long-stay retirees from Scandinavia, the Netherlands, the UK and Germany.
What you’ll get at the discovery call
Verified income ranges for comparable Mijas properties in your area: real numbers, real dates, no glossy averages. A walk-through of what we’d change to lift the number on your specific property. An honest opinion about whether your property is the right fit for our approach. Costs quoted up front. The written estimate is free; there’s no commitment until you’re ready.